Social media is where many listeners first meet a station, and where they stay in touch between shows. You do not need a big budget or a daily video routine. You need a plan that is easy enough to keep up.
Choose where to be
Pick one or two platforms where your audience actually spends time. A station for teenagers and a station for classical music lovers will not find their listeners in the same place. Do those well rather than ten badly.
What to post
- What is on now and next. The simplest and most useful post: a reason to tune in today.
- Clips. Thirty seconds of the best moment from a show, with captions, because many people watch without sound.
- People. Presenters, guests and listeners. People follow people more readily than logos.
- Behind the scenes. The studio, the setup, a rehearsal. It shows there is a real team behind the stream.
- Polls and questions. “Which track should open Friday’s show?” costs nothing and creates engagement.
Always include a way to listen
Every post should be one tap from the stream. Link to your radio page, which works on any device and is included with every plan, and update the link in your profile so it is there when someone visits. See how to set up your radio page.
Reply to people
When a listener comments, answer. Read out messages on air, thank people by name and share what they send. A station that responds feels like a community rather than a broadcast.
Keep a rhythm
A simple weekly pattern is enough: a schedule post on Monday, a clip midweek, a presenter spotlight on Friday and a thank-you at the weekend. Plan the month in advance in a spreadsheet so you are not inventing content under pressure.
Measure what works
Compare what you post with what your listener statistics show. If listening jumps after a certain kind of post, do more of it. If a platform brings clicks but no listeners, spend your time elsewhere. More ideas for growth are in how to grow your internet radio audience.
Next: Seven questions to answer before you launch your station